Air India

The purpose was simple – to position the Air India A350 as a game-changer in aviation. Marking the launch of Air India’s maiden A350 aircraft on the Delhi-Dubai route, the film was designed to showcase innovation, luxury, and the future of air travel. We drew inspiration from the cinematic style of the acclaimed “The Art of Flight” trailer by Red Bull. The narrative was crafted with dynamic visuals and immersive sound design to evoke a sense of adventure. Today, it stands as one of Air India’s most viewed campaign films on YouTube. Produced in collaboration with McCann Worldgroup.